Trust Center
WPP Open: Securely Powering Your Intelligent Marketing
In today’s complex digital landscape, protecting your brand assets, sensitive data, and marketing investments is paramount. WPP Open, the intelligent marketing operating system powered by AI, optimises every stage of the marketing process, from creative ideation and production to media planning, buying, CX, and PR, within a secure and robust platform.
We combine WPP’s decades of experience serving enterprise clients with cutting-edge technology and strategic partnerships to ensure the highest levels of data protection and platform security.
Our Commitment to Your Security
Security is integral to the design and operation of WPP Open and reflects WPP’s long-standing commitment to protecting client data. We are committed to continuous improvement, and our comprehensive security program is aligned with industry best practices and leading standards such as ISO/IEC 27001and frameworks such as SOC 2 and NIST RMF.
Our approach includes:
• Strong Security Controls
WPP Open operates under stringent data and technology controls, regularly assessed by our internal security and assurance teams, as well as independent external auditors. These controls protect your data and ensure the integrity, availability, and resilience of our platform.
• Experienced Security Leadership
Our dedicated security and privacy leadership, including our Data Protection Officer, Chief Privacy Officer, Global CIO, Global Chief Information Security Officer, and Risk and Compliance Officer, provides expert oversight and governance to maintain an effective and mature security program.
• Proactive Security and Continuous Improvement
We maintain a proactive security posture through continuous monitoring of threats, vulnerabilities, and industry developments. We leverage threat intelligence, vulnerability scanning, penetration testing, internal reviews, and external audits to identify and mitigate risks, ensuring our security practices evolve with the changing threat landscape.
